What to Look for When Choosing a Journal
Before submitting your research, evaluate journals on these key criteria:
- Scope alignment — confirm the journal covers your marketing discipline or specialisation
- Indexing — Google Scholar, CrossRef DOI, and marketing research databases
- Peer review speed — prioritise journals with 2–4 week review timelines
- Open access — maximise reach to marketing practitioners, brand managers, and agencies
- APC transparency — clear, affordable, with no hidden publication fees
- Editorial board expertise — marketing academics and industry-connected researchers
Recommended Journals — Cluster 8: Marketing, Media & Communication
All journals below are published by Keith Publications — open access, peer-reviewed, and indexed for global discoverability.
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Journal of Marketing Management and Research
(JMMR)
Marketing management, consumer behaviour, brand management, strategic marketing, digital marketing, market research, and the theory and practice of marketing across sectors.
Marketing Management Consumer Behaviour Brand Management Strategic Marketing -
Journal of Marketing and Digital Media
(JMDM)
Digital marketing, social media marketing, content strategy, influencer marketing, digital advertising, e-commerce marketing, and the intersection of technology and marketing practice.
Digital Marketing Social Media Content Marketing E-commerce
Fast Publication: All Keith Publications journals complete initial review within 2–5 business days and full peer review within 2–4 weeks. Articles are published online within 5–10 days of acceptance — among the fastest open access publishers in marketing, media, and communication research.
Why Publish in a Marketing Journal?
Marketing research bridges academic theory and business practice — generating insights on consumer behaviour, brand strategy, digital advertising effectiveness, and market dynamics that directly inform how companies connect with customers. Publishing in a credible, peer-reviewed marketing journal validates your methodology and ensures your findings reach both academic and practitioner audiences. Open access publication is especially powerful in marketing, where research findings are most valuable when they reach brand managers, agency strategists, and digital marketers — not just academic subscribers.
Types of Marketing Research Accepted
Keith Publications marketing journals accept a wide range of research: experimental consumer behaviour studies, survey-based brand research, ethnographic market research, systematic literature reviews of marketing effectiveness, case studies of marketing strategy, digital analytics research, social media data studies, focus group analyses of advertising responses, longitudinal brand tracking studies, and mixed methods marketing investigations. Both quantitative and qualitative marketing research methodologies are welcome.
Tips to Maximise Your Acceptance Chances
- Align your research with the journal's scope — confirm your topic fits the journal's marketing, media, or communication focus.
- Write a practitioner-relevant abstract — marketing and communication journals value clear implications for practice alongside theoretical contributions.
- Ensure methodological rigour — clearly describe your research design, measurement instruments, and analysis approach.
- Use current and relevant literature — include recent marketing and communication research publications (within the last 5 years).
- Follow formatting guidelines exactly — non-compliant manuscripts are often desk-rejected without review.
- State theoretical and managerial implications — explain how your findings advance marketing theory and inform marketing practice.
- Address limitations honestly — acknowledge the boundaries of your study and future research directions.
Frequently Asked Questions
Related Research Guides
Explore other research journal guides in the Marketing, Media & Communication cluster: