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  Cluster 8: Marketing, Media & Communication

Best Journals for Consumer Behavior Research (2026)

Consumer behaviour research examines how individuals and households make purchase decisions, form brand attitudes, process marketing information, and respond to prices, promotions, and product designs. Drawing on psychology, economics, and sociology, consumer behaviour research provides the empirical foundation for marketing strategy and consumer policy. Keith Publications provides open access, peer-reviewed platforms for this impactful research.

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What to Look for When Choosing a Journal

Before submitting your research, evaluate journals on these key criteria:

  • Consumer psychology scope — decision-making, attitudes, motivation, and information processing
  • Experimental and survey methods — lab and field experiments, conjoint analysis, and surveys
  • Open access to reach brand managers, product designers, and consumer policy researchers
  • Fast review for consumer behaviour research tied to marketing strategy cycles
  • Acceptance of cross-cultural consumer research and international comparisons
  • CrossRef DOI and Google Scholar indexing for consumer research discoverability

Recommended Journals — Cluster 8: Marketing, Media & Communication

All journals below are published by Keith Publications — open access, peer-reviewed, and indexed for global discoverability.

  • Journal of Marketing Management and Research (JMMR)

    Marketing management, consumer behaviour, brand management, strategic marketing, digital marketing, market research, and the theory and practice of marketing across sectors.

    Review: 2–4 weeks Open Access DOI (CrossRef) Google Scholar
    Marketing Management Consumer Behaviour Brand Management Strategic Marketing
    Submit Manuscript View Journal
  • Journal of Marketing and Digital Media (JMDM)

    Digital marketing, social media marketing, content strategy, influencer marketing, digital advertising, e-commerce marketing, and the intersection of technology and marketing practice.

    Review: 2–3 weeks Open Access DOI (CrossRef) Google Scholar
    Digital Marketing Social Media Content Marketing E-commerce
    Submit Manuscript View Journal

Fast Publication: All Keith Publications journals complete initial review within 2–5 business days and full peer review within 2–4 weeks. Articles are published online within 5–10 days of acceptance — among the fastest open access publishers in marketing, media, and communication research.

Core Research Areas in Consumer Behaviour

Keith Publications consumer behaviour journals accept research on: consumer decision-making processes — information search, evaluation, choice, and post-purchase behaviour; attitude formation and change — the elaboration likelihood model and dual process theories; consumer motivation — hedonic vs. utilitarian consumption and intrinsic vs. extrinsic motivation; brand loyalty and commitment — determinants and consequences; consumer trust — antecedents, dimensions, and effects on purchase behaviour; sustainable and ethical consumption — green purchasing, fair trade, and conscious consumer behaviour; impulse buying and self-control in consumer contexts; online consumer behaviour — e-commerce purchase decisions, online reviews, and social proof; consumer experience — customer journey mapping and service experience evaluation; and cross-cultural consumer behaviour differences.

Consumer Neuroscience and Implicit Measurement

Consumer neuroscience — using brain imaging, eye-tracking, biometric sensors, and implicit association tests to measure unconscious consumer responses to marketing stimuli — is one of the most exciting frontiers of consumer behaviour research. These methods reveal what consumers cannot or will not articulate in traditional surveys, providing marketers with insights into genuine preferences, emotional responses, and attentional patterns. Keith Publications consumer behaviour journals welcome neuroscience-informed consumer research alongside traditional survey, experimental, and ethnographic approaches.

Tips to Maximise Your Acceptance Chances

  1. Align your research with the journal's scope — confirm your topic fits the journal's marketing, media, or communication focus.
  2. Write a practitioner-relevant abstract — marketing and communication journals value clear implications for practice alongside theoretical contributions.
  3. Ensure methodological rigour — clearly describe your research design, measurement instruments, and analysis approach.
  4. Use current and relevant literature — include recent marketing and communication research publications (within the last 5 years).
  5. Follow formatting guidelines exactly — non-compliant manuscripts are often desk-rejected without review.
  6. State theoretical and managerial implications — explain how your findings advance marketing theory and inform marketing practice.
  7. Address limitations honestly — acknowledge the boundaries of your study and future research directions.

Frequently Asked Questions

Which journals are best for consumer behaviour research?
The Journal of Marketing Management and Research (JMMR) from Keith Publications is among the best for consumer behaviour research, covering purchase decision-making, brand attitudes, consumer psychology, digital consumer behaviour, and sustainable consumption.
Can I publish experimental consumer behaviour research?
Yes. Laboratory experiments, online experiments, and field experiments examining consumer responses to pricing, packaging, advertising, and brand cues are within scope for Keith Publications consumer behaviour journals.
Is research on sustainable and ethical consumption accepted?
Yes. Research on green purchasing behaviour, ethical consumption, the attitude-behaviour gap in sustainable consumption, circular economy consumer behaviour, and conscious consumer culture is within scope and actively encouraged.
How quickly can consumer behaviour research be published at Keith Publications?
Keith Publications journals complete initial screening within 2–5 business days and full peer review within 2–4 weeks — fast enough for consumer behaviour researchers on marketing strategy and product launch timelines.

Related Research Guides

Explore other research journal guides in the Marketing, Media & Communication cluster:

Ready to Publish Your Research?

Submit your marketing, media, or communication manuscript to Keith Publications today. Fast peer review, open access, and global indexing — get your work published within weeks.

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