What to Look for When Choosing a Journal
Before submitting your research, evaluate journals on these key criteria:
- Digital media scope — streaming, social, podcast, gaming, and interactive digital media
- Platform economics — subscription models, advertising-supported streaming, and creator monetisation
- Audience research — digital media consumption patterns, binge-watching, and cross-platform behaviour
- Open access for reach to media researchers, platform strategists, and content creators
- Fast review for digital media research in rapidly changing platform environments
- Coverage of media regulation, platform moderation, and digital media policy
Recommended Journals — Cluster 8: Marketing, Media & Communication
All journals below are published by Keith Publications — open access, peer-reviewed, and indexed for global discoverability.
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Journal of Marketing Management and Research
(JMMR)
Marketing management, consumer behaviour, brand management, strategic marketing, digital marketing, market research, and the theory and practice of marketing across sectors.
Marketing Management Consumer Behaviour Brand Management Strategic Marketing -
Journal of Marketing and Digital Media
(JMDM)
Digital marketing, social media marketing, content strategy, influencer marketing, digital advertising, e-commerce marketing, and the intersection of technology and marketing practice.
Digital Marketing Social Media Content Marketing E-commerce
Fast Publication: All Keith Publications journals complete initial review within 2–5 business days and full peer review within 2–4 weeks. Articles are published online within 5–10 days of acceptance — among the fastest open access publishers in marketing, media, and communication research.
Core Research Areas in Digital Media
Keith Publications digital media journals accept research on: streaming video — Netflix, Disney+, Amazon Prime, and the streaming wars competitive dynamics; music streaming — Spotify, Apple Music, and the economics of the streaming music market; podcast media — audience demographics, discovery, and podcast advertising effectiveness; social video — YouTube, TikTok, and creator economy platform dynamics; gaming and esports — game media consumption, game streaming (Twitch), and game culture; digital news media — paywalls, news subscription, and the economics of digital journalism; platform content moderation — algorithm curation, harmful content, and the governance of digital media; digital media and democracy — algorithmic filter bubbles, political polarisation, and online public spheres; and creator economy economics — how digital platforms monetise content creation.
The Streaming Wars and Media Market Transformation
The shift from linear television to streaming on-demand has been the most significant transformation in media market structure in a generation — upending the economics of content production, distribution, and financing. Research on the competitive dynamics of the streaming market, audience fragmentation across platforms, subscriber acquisition and retention strategies, the impact of content investment on streaming performance, and the post-growth maturation of the streaming market provides essential insights for media executives, investors, and regulators. Keith Publications digital media journals provide an open access platform for this commercially and culturally significant research.
Tips to Maximise Your Acceptance Chances
- Align your research with the journal's scope — confirm your topic fits the journal's marketing, media, or communication focus.
- Write a practitioner-relevant abstract — marketing and communication journals value clear implications for practice alongside theoretical contributions.
- Ensure methodological rigour — clearly describe your research design, measurement instruments, and analysis approach.
- Use current and relevant literature — include recent marketing and communication research publications (within the last 5 years).
- Follow formatting guidelines exactly — non-compliant manuscripts are often desk-rejected without review.
- State theoretical and managerial implications — explain how your findings advance marketing theory and inform marketing practice.
- Address limitations honestly — acknowledge the boundaries of your study and future research directions.
Frequently Asked Questions
Related Research Guides
Explore other research journal guides in the Marketing, Media & Communication cluster: