What to Look for When Choosing a Journal
Before submitting your research, evaluate journals on these key criteria:
- Communication scope — interpersonal, group, organisational, mass, and digital communication
- Theoretical grounding — persuasion theory, uses and gratifications, and communication accommodation
- Open access for reach to communication professionals, health communicators, and researchers
- Fast review for communication research tied to active campaigns or health emergencies
- Acceptance of experimental, survey, content analysis, and ethnographic communication research
- International and cross-cultural communication research welcomed
Recommended Journals — Cluster 8: Marketing, Media & Communication
All journals below are published by Keith Publications — open access, peer-reviewed, and indexed for global discoverability.
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Journal of Marketing Management and Research
(JMMR)
Marketing management, consumer behaviour, brand management, strategic marketing, digital marketing, market research, and the theory and practice of marketing across sectors.
Marketing Management Consumer Behaviour Brand Management Strategic Marketing -
Journal of Marketing and Digital Media
(JMDM)
Digital marketing, social media marketing, content strategy, influencer marketing, digital advertising, e-commerce marketing, and the intersection of technology and marketing practice.
Digital Marketing Social Media Content Marketing E-commerce
Fast Publication: All Keith Publications journals complete initial review within 2–5 business days and full peer review within 2–4 weeks. Articles are published online within 5–10 days of acceptance — among the fastest open access publishers in marketing, media, and communication research.
Core Research Areas in Communication Research
Keith Publications communication research journals accept studies on: persuasion — elaboration likelihood model, message framing, and inoculation theory; health communication — health campaign effectiveness, patient-provider communication, and risk communication; organisational communication — internal communication, leadership communication, and organisational culture; intercultural communication — cross-cultural communication competence and cultural communication styles; computer-mediated communication — online communication dynamics, videoconference fatigue, and virtual team communication; risk and crisis communication — communicating uncertainty, emergency communication, and public warning systems; political communication — political debate effects, candidate image management, and political discourse analysis; family communication — family communication patterns and interpersonal conflict; and science communication — how researchers communicate findings to non-specialist publics.
Health Communication Research: From Theory to Impact
Health communication research is one of the most practically consequential sub-fields of communication science. Research on how public health messages can promote vaccination, encourage cancer screening, reduce tobacco use, and motivate physical activity has direct implications for population health and healthcare policy. Post-pandemic, health communication research on COVID-19 vaccine hesitancy, risk communication during emergencies, and the role of social media in health information seeking has become especially policy-relevant. Keith Publications provides an open access platform for health communication research that can reach the public health professionals, healthcare communicators, and policymakers who need these findings most.
Tips to Maximise Your Acceptance Chances
- Align your research with the journal's scope — confirm your topic fits the journal's marketing, media, or communication focus.
- Write a practitioner-relevant abstract — marketing and communication journals value clear implications for practice alongside theoretical contributions.
- Ensure methodological rigour — clearly describe your research design, measurement instruments, and analysis approach.
- Use current and relevant literature — include recent marketing and communication research publications (within the last 5 years).
- Follow formatting guidelines exactly — non-compliant manuscripts are often desk-rejected without review.
- State theoretical and managerial implications — explain how your findings advance marketing theory and inform marketing practice.
- Address limitations honestly — acknowledge the boundaries of your study and future research directions.
Frequently Asked Questions
Related Research Guides
Explore other research journal guides in the Marketing, Media & Communication cluster: