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COMPARATIVE VIEWS ON BARTER TRADE CHALLENGES: PRACTITIONERS VS. NON-PRACTITIONERS

Thandiwe Dlamini and Sipho Nzimande Sithole and Nkosi
Published 26 June 2024
Vol. 1, No. 1 (2024)
pp. 1-13
CC BY 4.0
  1. 1
    Thandiwe Dlamini and Sipho Nzimande Sithole and Nkosi
    Department of Marketing Management, University of Johannesburg and Department of Business Management, University of Johannesburg
    ZA

Barter trade, often perceived as a relic of ancient economies, persists as a significant mode of exchange in contemporary commerce across the globe. Despite Adam Smith's characterization of barter as primitive, recent reports indicate its enduring relevance in both developed and developing economies. The Universal Barter Group (2008) highlighted its prevalence, with a substantial portion of global business conducted on a non-cash basis in 2004, involving a considerable share of entities listed on major stock exchanges and small businesses in the United States. While precise statistics on contemporary barter trading are scarce, indications from sources such as the Small Business Association (2008) and the International Reciprocal Trade Association (IRTA) (2009) suggest a growing trend. This resurgence, noted by researchers since the early 1990s, raises questions among economists, as observed by Davis (2009) and Carlin et al. (1999). Understanding the persistence and resurgence of barter trade in modern economies is essential for comprehending its implications on market dynamics, economic development, and policy formulation.

JournalJournal of Marketing Management and Research
ISSN3065-033X
Volume / IssueVol. 1, No. 1 (2024)
Pages1-13
Published26 June 2024
Access Open Access
LicenseCC BY 4.0 — reuse with attribution
PublisherKeith Publications
Sithole and Nkosi , T. (2024). COMPARATIVE VIEWS ON BARTER TRADE CHALLENGES: PRACTITIONERS VS. NON-PRACTITIONERS . Journal of Marketing Management and Research, Vol. 1 No. 1, pp. 1-13

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