Journal of Marketing Management and Research

ISSN: 3065-033X
Keith Publications
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DO FINANCING CHOICES MATTER? EVIDENCE ON FIRM PERFORMANCE FROM NIGERIA’S OIL AND GAS SECTOR

Department of Banking and Finance, Enugu State University of Science and Technol…
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INVESTIGATING THE CAUSES OF ANEMIA AMONG PREGNANT WOMEN IN THEIR SECOND TRIMESTER AT SINGANDARU HEALTH CENTER

Faculty of Health Sciences, Faletehan University, Indonesia

Anemia is a significant micronutrient deficiency problem among pregnant women, with a global prevalence of 41.8%. In Indonesia, 48.9% of pregnant women experience anemia, leading to health risks for both mothers and babi…

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EVALUATING THE EFFECTIVENESS OF INFORMATION SYSTEMS AND TECHNOLOGY IN IMPROVING EMPLOYEE PRODUCTIVITY

Department of Accounting, Faculty of Economics and Business, Bandar Lampung Univ…

This study examines the impact of accounting information systems (AIS) and information technology (IT) on employee performance at PT. Capella Patria Utama. Using a quantitative approach, data were collected through quest…

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THE INFLUENCE OF PRODUCT, PRICE, PLACE, AND PROMOTION ON SME COMPETITIVENESS: EVIDENCE FROM UD SANJAYA DRY NOODLES

Faculty of Economics and Business, University of Bandar Lampung, Indonesia

The business sector in Indonesia has developed from the use of complex strategies, competition, change and uncertainty. The goal is to find out the implementation that must be carried out in order to compete in the globa…

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