The Journal of Marketing Management and Research publishes scholarship on how organisations understand markets and create value for customers. Our scope covers consumer behaviour, marketing strategy, brand management, pricing and distribution, services and relationship marketing, and the research methods that underpin marketing decisions.

We welcome empirical, theoretical, and methodological contributions, from experiments and surveys probing consumer psychology to analytical models of competitive strategy and case-based studies of marketing practice. Work that links marketing activity to measurable outcomes — customer loyalty, brand equity, market performance — is of particular interest, as is research on emerging and cross-cultural markets.

Manuscripts are assessed for theoretical contribution, methodological rigour, and managerial relevance. By publishing open access, the journal seeks to advance both the science and the practice of marketing, serving researchers, marketing managers, and analysts who design strategies, build brands, and study the ever-evolving relationship between organisations and the customers they serve.

We welcome experiments, surveys, modelling studies, and case-based and conceptual contributions that advance marketing knowledge. Work linking marketing activity to measurable outcomes such as loyalty, brand equity, and market performance is especially valued. Published open access, the journal serves marketing scholars, managers, and analysts, bridging the science and the practice of understanding markets, building brands, and serving customers in varied and cross-cultural contexts.

Topics Covered

• Consumer Behavior
• Marketing Strategy
• Branding & Brand Equity
• Marketing Research Methods
• Services & Relationship Marketing
• Pricing & Channels
• Advertising & Communication
• Market Analytics