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Open Access · Double-Blind Peer Review · ISSN 3065-033X

Journal of Marketing Management and Research

Volume 1, Issue 1 — June 2024

5 Articles Published

4–8 wk Review Time

180+ Countries Reached

DOI Every Article

Currently Accepting Manuscripts — Join scholars from 180+ countries publishing in Journal of Marketing Management and Research.

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Articles in This Issue

Research Article 26 Jun 2024 Open Access

COMPARATIVE VIEWS ON BARTER TRADE CHALLENGES: PRACTITIONERS VS. NON-PRACTITIONERS

Thandiwe Dlamini and Sipho Nzimande Sithole and Nkosi

Department of Marketing Management, University of Johannesburg and Department of Business Management, University of Johannesburg

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Research Article 26 Jun 2024 Open Access

COMMUNICATION IN THE GLOBAL AGE: RESHAPING INTERCULTURAL BUSINESS EDUCATION STRATEGIES

Ananya and Rahul Sharma and Chatterjee

Business Communication, Business Ethics and Communication Group, Indian Institute of Management, Calcutta, Joka, India

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Research Article 26 Jun 2024 Open Access

DISSECTING TV COMMERCIALS FOR KIDS: CONTENT ANALYSIS IN LAGOS, NIGERIA

Isabella N. and Cynthia A. Johnson and Bangura

Department of business administration, Institute of public administration and management (ipam), University of Sierra Leone.

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Research Article 26 Jun 2024 Open Access

ROAD INFRASTRUCTURE AND POVERTY REDUCTION: A CASE STUDY OF RURAL VILLAGE DEVELOPMENT

Emmanuel Joseph and Grace Magdalena Masawe and Mtui

Kilimanjaro Clinical Research Institute, Moshi, Tanzania

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Research Article 26 Jun 2024 Open Access

CASE STUDY ON CUSTOMER LOYALTY DETERMINANTS: BHARAT SANCHAR NIGAM LIMITED IN INDIA

Anjali Sharma Mehta

Maharshi Arvind Institute of Science and Management, Jaipur, India.

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Journal Info

Peer Review	Double-Blind
Access	Open
Impact Factor	7.128

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Current Issue

Volume 5, Issue 2

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Indexed In

DOAJ, Google Scholar, CrossRef, Scopus (under evaluation)

Journal DOI

doi: 10.5281/zenodo.15649645

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