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CHALLENGES OF BARTER TRADE: A DUAL PERSPECTIVE FROM INDUSTRY PLAYERS AND OBSERVERS

Thandiwe Dlamini Sithole·Sipho Nzimande Nkosi
Published 30 January 2025
Vol. 11, No. 1 (2023)
pp. 1-14
CC BY 4.0
  1. 1
    Thandiwe Dlamini Sithole
    Department of Marketing Management, University of Johannesburg
    ZA
  2. 2
    Sipho Nzimande Nkosi
    Department of Marketing Management, University of Johannesburg
    ZA

Barter trade, often perceived as a relic of ancient economies, persists as a significant mode of exchange in contemporary commerce across the globe. Despite Adam Smith's characterization of barter as primitive, recent reports indicate its enduring relevance in both developed and developing economies. The Universal Barter Group (2008) highlighted its prevalence, with a substantial portion of global business conducted on a non-cash basis in 2004, involving a considerable share of entities listed on major stock exchanges and small businesses in the United States. While precise statistics on contemporary barter trading are scarce, indications from sources such as the Small Business Association (2008) and the International Reciprocal Trade Association (IRTA) (2009) suggest a growing trend. This resurgence, noted by researchers since the early 1990s, raises questions among economists, as observed by Davis (2009) and Carlin et al. (1999). Understanding the persistence and resurgence of barter trade in modern economies is essential for comprehending its implications on market dynamics, economic development, and policy formulation

JournalJournal of Marketing Management and Research
ISSN3065-033X
Volume / IssueVol. 11, No. 1 (2023)
Pages1-14
Published30 January 2025
Access Open Access
LicenseCC BY 4.0 — reuse with attribution
PublisherKeith Publications
Sithole, T., Nkosi, S. (2025). CHALLENGES OF BARTER TRADE: A DUAL PERSPECTIVE FROM INDUSTRY PLAYERS AND OBSERVERS. Journal of Marketing Management and Research, Vol. 11 No. 1, pp. 1-14

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