CHALLENGES OF BARTER TRADE: A DUAL PERSPECTIVE FROM INDUSTRY PLAYERS AND OBSERVERS
Department of Marketing Management, University of Johannesburg et al.
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· ISSN 3065-033X
Journal of Marketing Management and Research
Volume 11, Issue 1 — January 2025
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MODERN APPROACHES TO INTERCULTURAL BUSINESS COMMUNICATION IN GLOBAL MARKETS
Business Communication, Business Ethics and Communication Group, Indian Institute of Management, Calcutta, Joka, India
MARKETING TO YOUNG AUDIENCES: ANALYZING TV COMMERCIALS AIRED IN LAGOS, NIGERIA
Department of business administration, Institute of public administration and management (ipam), University of Sierra Leone.
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