THE ROLE OF ABSORPTIVE CAPACITY IN INNOVATION: EVIDENCE FROM VARYING KNOWLEDGE LANDSCAPES
Alliance Manchester Business School, University of Manchester, United Kingdom
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· ISSN 3065-0593
Journal of Marketing and Digital Media
Volume 14, Issue 2 — April 2026
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Articles in This Issue
HARNESSING TEXTUAL ANALYTICS FOR INNOVATION: A STUDY OF TOPIC MODELING APPLICATIONS
Department of Information Systems and Innovation, University of Cape Town Graduate School of Business, Cape Town, South Africa
KNOWLEDGE ENVIRONMENT DYNAMICS: HOW RICHNESS, PROTECTION, AND INTENSITY SHAPE INNOVATION ABSORPTION
Department of Management Studies, University of Cape Town, Cape Town, South Africa et al.
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