THE ROLE OF ABSORPTIVE CAPACITY IN INNOVATION: EVIDENCE FROM VARYING KNOWLEDGE LANDSCAPES
Alliance Manchester Business School, University of Manchester, United Kingdom
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Journal of Marketing and Digital Media
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HARNESSING TEXTUAL ANALYTICS FOR INNOVATION: A STUDY OF TOPIC MODELING APPLICATIONS
Department of Information Systems and Innovation, University of Cape Town Graduate School of Business, Cape Town, South Africa
KNOWLEDGE ENVIRONMENT DYNAMICS: HOW RICHNESS, PROTECTION, AND INTENSITY SHAPE INNOVATION ABSORPTION
Department of Management Studies, University of Cape Town, Cape Town, South Africa et al.
ADVANCING INNOVATION THROUGH TEXTUAL ANALYTICS: A PRACTICAL AND THEORETICAL EXPLORATION OF TOPIC MODELING
Department of Innovation and Data Science, ESADE Business School, Ramon Llull University, Barcelona, Spain
ADVANCING MARKETING THROUGH DATA: TECHNOLOGIES, MODELS, AND EMERGING RESEARCH FRONTIERS
School of Business and Economics, University of Sussex, United Kingdom et al.
ARTIFICIAL INTELLIGENCE IN FINANCIAL SERVICES: BALANCING INNOVATION AND EMERGING RISKS
Department of Consumer Science, Zhejiang University, Hangzhou, China
HOLISTIC MARKETING IN ACTION: ENHANCING SALES PERFORMANCE AT NIGERIAN BREWERY
Department of Marketing and Entrepreneurship Faculty of Management Sciences Delta State University, Abraka, Nigeria
ASSESSING THE IMPACT OF OPTIMAL MARKETING STRATEGIES ON SALES PERFORMANCE IN DELTA STATE MANUFACTURING FIRMS
Department of Marketing and Entrepreneurship Faculty of Management Sciences Delta State University, Abraka, Nigeria
THE ROLE OF PIRATE RADIO IN SEPARATIST MOVEMENTS: AN ANALYSIS OF RADIO BIAFRA IN NIGERIA
Department of Mass Communication, Faculty of Communication and Media Studies, University of Lagos, Nigeria
EXPLORING THE IMPACT OF ENTREPRENEURIAL MARKETING ON CUSTOMER VALUE AND SATISFACTION
Department of Entrepreneurship and Business Innovation University of Delta, Agbor, Nigeria
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