SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON THE BUYING BEHAVIOR OF NIGERIAN UNIVERSITY STUDENTS
Department of Marketing, Evangel University, Akaeze, Ebonyi State
Open Access · Double-Blind Peer Review
· ISSN 3065-0593
Journal of Marketing and Digital Media
Volume 12, Issue 3 — February 2025
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Articles in This Issue
UNDERSTANDING THE LINK BETWEEN GOVERNMENT FISCAL POLICY AND FINANCIAL PERFORMANCE IN NIGERIAN MULTINATIONAL CORPORATIONS
Department of Marketing, Rivers State University, Nkpolu- Oroworukwo, Port Harcourt,Nigeria.
ANALYZING THE STRATEGIC IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT (CXM) ON SMES IN DERBY, UK
Department of Management, University of Derby, UK
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