Research Article Open Access Double-Blind Peer Review

EXAMINING THE EFFECT OF DISTRIBUTION CHANNELS ON AGRICULTURAL MARKETING IN NIGERIA

Samuel Niyi Abereola
Published 04 February 2025
Vol. 11, No. 2 (2023)
pp. 33-43
CC BY 4.0
  1. 1
    Samuel Niyi Abereola
    Department of Marketing, Federal Polytechnic, Ado-Ekiti
    NG

This examines the effect of physical distribution in marketing of agricultural products with reference Ekiti State farmer, Ado-Ekiti. The specific objectives are: to determine the problems that affects the selection of channels of distribution for agricultural products, identify the basic components of physical distribution of agricultural marketing used in the area and identify physical distribution strategies necessary or applicable for perishable agricultural products. The study utilized survey research while the population of interest is limited to the customers of Ekiti State farmer, Ado-Ekiti. The sample size of 300 was randomly selected from the population. Findings shows that lack of basic infrastructure like access roads has significant effect on agricultural products in is accepted and the null hypothesis is therefore rejected. The study concludes that physical distribution as one of the major components of the marketing mix has a vital role to play in the marketing of agricultural products in the area. Recommendation shows that Provision of adequate facilities both by organized private sector, individuals and government to assist in the agricultural products all year round.

JournalJournal of Marketing and Digital Media
ISSN3065-0593
Volume / IssueVol. 11, No. 2 (2023)
Pages33-43
Published04 February 2025
Access Open Access
LicenseCC BY 4.0 — reuse with attribution
PublisherKeith Publications
Abereola, S. (2025). EXAMINING THE EFFECT OF DISTRIBUTION CHANNELS ON AGRICULTURAL MARKETING IN NIGERIA. Journal of Marketing and Digital Media, Vol. 11 No. 2, pp. 33-43

 Submit Your Research to Journal of Marketing and Digital Media

We invite original research articles, review papers, and case studies. Benefit from rigorous double-blind peer review, rapid decision within 4–8 weeks, DOI for every article, and worldwide open-access distribution.