Research Article Open Access Double-Blind Peer Review

EXPLORING AI INTEGRATION IN HR PRACTICES FOR SMES IN EMERGING ECONOMIES

Mariana L. Torres Gómez
Published 25 February 2026
Vol. 14, No. 1 (2026)
pp. 54-70
CC BY 4.0
  1. 1
    Mariana L. Torres Gómez
    Department of Business Management, Faculty of Management Sciences, Universidad San Francisco de Quito, Quito, Ecuador
    EC

This study analyzes the adoption of Artificial Intelligence (AI) in Human Talent Management (HTM) among small and medium-sized enterprises (SMEs), using Ecuador as the empirical case and articulating the results with evidence reported for other emerging economies in Latin America, Asia, and Africa. Despite accelerated global technological advancement, SMEs in emerging economies face structural, financial, and human capital barriers that constrain digital transformation. Drawing on the integration of the Technology–Organization–Environment (TOE) and Ability–Motivation–Opportunity (AMO) frameworks, the study adopts a quantitative, cross-sectional, and descriptive design with a comparative discussion, based on a sample of 250 Ecuadorian SMEs. Data were collected through a validated Likert-scale questionnaire and analyzed using descriptive statistics, non-parametric tests, and Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate a moderate level of AI adoption (M = 2.94) and no statistically significant differences by firm size or sector. The AMO construct exhibited the strongest direct effect (β = 0.52) and a partial mediating role between TOE dimensions and AI adoption, explaining 63% of the variance (R² = 0.63). Although AMO scores are relatively low, their variability explains adoption differences, underscoring the central role of competencies, motivation, and organizational opportunities in fostering inclusive and sustainable digital transformation.

JournalCurrent Research and Innovations Journal
ISSN3065-0712
Volume / IssueVol. 14, No. 1 (2026)
Pages54-70
Published25 February 2026
DOI10.5281/zenodo.19691305
Access Open Access
LicenseCC BY 4.0 — reuse with attribution
PublisherKeith Publications
Gómez, M. (2026). EXPLORING AI INTEGRATION IN HR PRACTICES FOR SMES IN EMERGING ECONOMIES. Current Research and Innovations Journal, Vol. 14 No. 1, pp. 54-70. DOI: https://doi.org/10.5281/zenodo.19691305

 Submit Your Research to Current Research and Innovations Journal

We invite original research articles, review papers, and case studies. Benefit from rigorous double-blind peer review, rapid decision within 4–8 weeks, DOI for every article, and worldwide open-access distribution.