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Open Access · Double-Blind Peer Review · ISSN 3065-033X

Journal of Marketing Management and Research

Volume 12, Issue 4 — January 2025

4 Articles Published

4–8 wk Review Time

180+ Countries Reached

DOI Every Article

Currently Accepting Manuscripts — Join scholars from 180+ countries publishing in Journal of Marketing Management and Research.

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Articles in This Issue

Research Article 31 Jan 2025 Open Access

THE IMPACT OF ELECTRONIC MARKETING ON CUSTOMER ENGAGEMENT IN ONLINE RETAILERS IN RIVERS STATE

David Chigozie Uzochukwu

Faculty of Administration and Management, Department of Marketing, Rivers State University Port Harcourt, Rivers State Nigeria

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Research Article 31 Jan 2025 Open Access

SALES REPRESENTATIVE PERFORMANCE AND ENGAGEMENT MARKETING IN RIVERS STATE’S FAST-FOOD INDUSTRY

Esther Oluchi Nwankwo

Faculty of Management Sciences, Department of Marketing, Rivers State University

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Research Article 31 Jan 2025 Open Access

BRAND LOYALTY AND CONSUMER MOTIVATION: INSIGHTS FROM THE FAST-MOVING CONSUMER GOODS INDUSTRY IN AKWA IBOM STATE

Samuel Etuk Iniobong

Department of Marketing, Akwa Ibom State University, Obio Akpa Campus

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Research Article 31 Jan 2025 Open Access

PRODUCT INNOVATION AND ITS INFLUENCE ON CUSTOMER RETENTION AND MARKET EXPANSION

Emeka Chukwudi Ubah

Department of Marketing, College of Management Sciences, Michael Okpara University of Agriculture Umudike, Abia State, Nigeria

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Peer Review	Double-Blind
Access	Open
Impact Factor	7.128

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Volume 5, Issue 2

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doi: 10.5281/zenodo.15649645

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