BRAND REPUTATION VULNERABILITIES TO RUMOR SPREADING: A CASE STUDY OF FMCG PRODUCTS IN UYO
Department of Marketing, University of Uyo, Uyo.
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· ISSN 3065-033X
Journal of Marketing Management and Research
Volume 11, Issue 2 — January 2025
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Articles in This Issue
SERVICE FAILURES AND CONSUMER BEHAVIOR IN THE HOSPITALITY SECTOR OF SOUTH-SOUTH NIGERIA
Department of Marketing, Faculty of Management Sciences, University of Uyo, Uyo
PUBLIC RELATIONS STRATEGIES OF DUFIL NIGERIA IN THE MANAGEMENT OF INDOMIE POISON SCARE OF 2004
Department of Mass Communication, Afe Babalola University, Ado-Ekiti, Nigeria
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