Research Article Open Access Double-Blind Peer Review

SERVICE DELIVERY TRANSFORMATION: E-TICKETING ADOPTION IN RIVERS STATE TRANSPORT SECTOR

Chinwe Victoria Nwankwo·Ifeanyi Emmanuel Okoro
Published 30 January 2025
Vol. 11, No. 3 (2023)
pp. 1-8
CC BY 4.0
  1. 1
    Chinwe Victoria Nwankwo
    Post Graduate Student, School of Graduate Studies, University of Port Harcourt, Nigeria.
    NG
  2. 2
    Ifeanyi Emmanuel Okoro
    Professor of E-Marketing, Department of Marketing, Faculty of Management Science, University of Port Harcourt, Nigeria
    NG

The study investigated the e-ticketing and service delivery of road transport companies in River’s state. The study population comprises of passengers of the 12 road transport companies that have adopted e-ticketing in River’s state. 20 passengers of the 12 road transport companies in River’s state were purposively sampled which makes the sample size a total of two hundred and forty (240). Since the sample size was accessible, there was no need for sampling. Data were collected using questionnaire from the above sampled passengers of the road transport companies in Rivers State. Four research question and ten hypotheses were proposed and tested respectively at 0.05 level of confidence to achieve the study objectives. The collected data were analyzed using descriptive statistics (mean), while Spearman Rank Correlation Coefficient and Partial Correlation was used for the testing of the hypotheses. The findings established that there is a significant relationship between e-reservation, data security, user friendliness and service delivery of road transport companies in River’s state. The study concludes that e-reservation, data security and user friendliness of e-ticketing platform can boost service delivery by offering timeliness of service, convenience and reliability. It was therefore recommended that Road transport should invest in technological infrastructure, provide multiple payment options and implement a feedback system

JournalJournal of Marketing Management and Research
ISSN3065-033X
Volume / IssueVol. 11, No. 3 (2023)
Pages1-8
Published30 January 2025
Access Open Access
LicenseCC BY 4.0 — reuse with attribution
PublisherKeith Publications
Nwankwo, C., Okoro, I. (2025). SERVICE DELIVERY TRANSFORMATION: E-TICKETING ADOPTION IN RIVERS STATE TRANSPORT SECTOR. Journal of Marketing Management and Research, Vol. 11 No. 3, pp. 1-8

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