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A TARGET SEQUENTIAL EFFECT ON THE FORCED-CHOICE PRIME VISIBILITY TEST IN UNCONSCIOUS PRIMING STUDIES: A CAVEAT FOR RESEARCHERS

Shen Tu·Wei Zhang·Hui Li
Published 31 January 2025
Vol. 12, No. 2 (2024)
pp. 15-31
CC BY 4.0
  1. 1
    Shen Tu
    Applied Psychology, School of Public Administration, Guizhou University of Finance and Economics, Guiyang, 550025, China.
    CN
  2. 2
    Wei Zhang
    Department of Psychology, College of Teacher Education, Zhejiang Normal University, Jinhua, 321004, China.
    CN
  3. 3
    Hui Li
    Department of Psychology, School of Social and Behavior Sciences, Nanjing University, Nanjing, 210023, China
    CN

Unconscious processing of visual stimuli is a crucial area of study, and it is essential to ensure that the processing is indeed unconscious. This study explores the methods for ascertaining unconscious processing, including subjective reports and the combination of subjective and objective measures. Blindsight, a phenomenon in which individuals exhibit above-chance accuracy in identifying "undetected" stimuli, even though they claim not to see them, serves as a prominent example. While some researchers argue that blindsight represents severely degraded processing, many others contend that it is evidence of unconscious visual processing. This paper delves into the subjectivity of reports in indicating unconsciousness to visual stimuli and explores the implications of blindsight for the understanding of unconscious processing.

JournalApplied Psychology, Sociology, and Social Policy Journal
ISSN2998-8411
Volume / IssueVol. 12, No. 2 (2024)
Pages15-31
Published31 January 2025
DOI10.5281/zenodo.14778365
Access Open Access
LicenseCC BY 4.0 — reuse with attribution
PublisherKeith Publications
Tu, S., Zhang , W., Li, H. (2025). A TARGET SEQUENTIAL EFFECT ON THE FORCED-CHOICE PRIME VISIBILITY TEST IN UNCONSCIOUS PRIMING STUDIES: A CAVEAT FOR RESEARCHERS. Applied Psychology, Sociology, and Social Policy Journal, Vol. 12 No. 2, pp. 15-31. DOI: https://doi.org/10.5281/zenodo.14778365

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