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FILM AND TOURIST BEHAVIOR: EXAMINING PARA-SOCIAL INTERACTION AND PLACE ATTACHMENT

Yixin Chen
Published 28 June 2024
Vol. 1, No. 1 (2024)
pp. 58-70
CC BY 4.0
  1. 1
    Yixin Chen
    Fudan University, Shanghai, China
    CN

The influence of film on viewers' willingness to travel has been a topic of interest in tourism research. This study explores the path mechanism of para-social interaction and place attachment on filminduced tourists’ behavioral intention. A questionnaire survey was conducted on 318 respondents who recently watched the film A Little Red Flower. The study found that emotional involvement positively impacts tourism behavioral involvement in film-induced tourists, which in turn affects place dependence and place identity. Place dependence and place identity both have a significant, positive impact on tourism behavioral intention. The results suggest that management teams of film tourism destinations should aim to showcase unique local customs based on fans' and audiences' preferences to increase tourism behavior intention. Further research could expand the sample and consider other films to verify the applicability of the conclusions.

JournalSustainability Journal
ISSN2998-808X
Volume / IssueVol. 1, No. 1 (2024)
Pages58-70
Published28 June 2024
Access Open Access
LicenseCC BY 4.0 — reuse with attribution
PublisherKeith Publications
Chen, Y. (2024). FILM AND TOURIST BEHAVIOR: EXAMINING PARA-SOCIAL INTERACTION AND PLACE ATTACHMENT. Sustainability Journal, Vol. 1 No. 1, pp. 58-70

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