South Sulawesi Province has great potential in developing superior horticultural commodities, especially the Cavendish banana (Musa acuminata). This study aims to analyze the potential and opportunities for the development of Cavendish banana farming as a new superior commodity in South Sulawesi and assess its economic feasibility. With the large amount of fertile land that has not been optimized, the Cavendish banana can be a significant source of income for local communities while supporting the improvement of regional competitiveness. The analysis results show that Cavendish banana farming provides promising financial returns with productivity reaching 80,000 kg per hectare per year and an average selling price of IDR 4,500 per kilogram. Based on the financial feasibility analysis, the NPV value of IDR 499.48 million, IRR of 211.82%, and payback period of 0.5 years were obtained. In addition, the Cavendish banana also has the potential for product diversification and environmental benefits that support sustainability. This study recommends optimal resource management and collaboration between the government, private sector, and farmers to maximize the potential of this commodity as a regional economic driver