By: Sipho Nzimande Nkosi, Thandiwe Dlamini Sithole

Published: January 30, 2025

Barter trade, often perceived as a relic of ancient economies, persists as a significant mode of exchange in contemporary commerce across the globe. Despite Adam Smith's characterization of barter as primitive, recent reports indicate its enduring relevance in both developed and developing economies. The Universal Barter Group (2008) highlighted its...

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By: Meera Sanjana Raghavan

Published: January 30, 2025

Teaching intercultural business communication presents a unique challenge, often leading to a conceptual delusion for students as it blends socio-cultural studies, communication, and business into a hybrid subject. This amalgamation can result in intellectual confusion, requiring instructors to adopt suitable perspectives, devise effective pedagogical approaches, curate relevant course materials, and...

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By: Ibrahim Sesay Mohamed

Published: January 30, 2025

The examination of children's television advertising through content analysis has emerged as a compelling area of academic inquiry, garnering increased attention in recent years. This study delves into the intricate processes involved in commercial content, aiming to comprehend how children engage with and respond to advertisements. Employing content analysis as...

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