Abstract

<p>Teaching intercultural business communication presents a unique challenge, often leading to a conceptual delusion for students as it blends socio-cultural studies, communication, and business into a hybrid subject. This amalgamation can result in intellectual confusion, requiring instructors to adopt suitable perspectives, devise effective pedagogical approaches, curate relevant course materials, and design appropriate evaluation methods. In the contemporary landscape, intercultural communication has become paramount due to the proliferation of crosscultural interactions, necessitating novel learning and teaching techniques. This paper endeavors to overhaul the conceptual framework of intercultural business communication, aiming to harness its potential as a tool for fostering genuine globalization within business education</p>