By: Thandiwe Dlamini and Sipho Nzimande Sithole and Nkosi

Published: June 26, 2024

Barter trade, often perceived as a relic of ancient economies, persists as a significant mode of exchange in contemporary commerce across the globe. Despite Adam Smith's characterization of barter as primitive, recent reports indicate its enduring relevance in both developed and developing economies. The Universal Barter Group (2008) highlighted its...

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By: Ananya and Rahul Sharma and Chatterjee

Published: June 26, 2024

Teaching intercultural business communication presents a unique challenge, often leading to a conceptual delusion for students as it blends socio-cultural studies, communication, and business into a hybrid subject. This amalgamation can result in intellectual confusion, requiring instructors to adopt suitable perspectives, devise effective pedagogical approaches, curate relevant course materials, and...

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By: Isabella N. and Cynthia A. Johnson and Bangura

Published: June 26, 2024

The examination of children's television advertising through content analysis has emerged as a compelling area of academic inquiry, garnering increased attention in recent years. This study delves into the intricate processes involved in commercial content, aiming to comprehend how children engage with and respond to advertisements. Employing content analysis as...

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By: Emmanuel Joseph and Grace Magdalena Masawe and Mtui

Published: June 26, 2024

Tanzania, among the world's poorest nations, grapples with severe poverty, particularly in its rural regions, where basic infrastructure and services remain lacking, hindering access to income-generating opportunities and productive assets. Despite longstanding efforts to address poverty through various initiatives such as poverty reduction and alleviation programs, significant challenges persist. The...

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By: Anjali Sharma Mehta

Published: June 26, 2024

The rapid expansion of information technology and mobile device usage has intensified competition within the Indian mobile phone service markets. To sustain growth in the telecom sector, Bharat Sanchar Nigam Limited (BSNL), a leading public sector mobile service provider in India, must implement strategic measures to retain existing customers and...

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