Abstract

<p>The examination of children's television advertising through content analysis has emerged as a compelling area of academic inquiry, garnering increased attention in recent years. This study delves into the intricate processes involved in commercial content, aiming to comprehend how children engage with and respond to advertisements. Employing content analysis as the primary research methodology, this investigation sheds light on the landscape of children's television advertising, a domain that has witnessed a surge in scholarly interest. While content analysis was a relatively novel approach in consumer research during the 1970s, it has since become widely adopted across various disciplines including political science, journalism, social psychology, and communications research. By employing this methodological framework, researchers seek to unravel the complexities surrounding the interaction between children and advertising content.</p>