By: Chukwudi Ugochukwu Okafor

Published: June 4, 2025

This paper investigated the Entrepreneurial marketing's pivotal role in transforming the customer experience and satisfaction. This study is the first to attempt to demonstrate how entrepreneurial marketing dimensions can increase customer experience, customer value and customer satisfaction. The finding of this paper after an extant and explorative review of over...

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By: Chijioke Emmanuel Okafor

Published: June 4, 2025

This study examined the economic analysis of dried fish market performance in Benue State, Nigeria. It analyzed marketing performance and determinants of marketing performance in Benue State, Nigeria. A multistage sampling technique was used to select 226 dried fish marketers from Makurdi, Otukpo, Guma, and Agatu LGAs in the State....

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By: Emeka A. Nwosu

Published: June 4, 2025

This study evaluated economic gratifications and television gaming among youths in Port Harcourt metropolis. The objectives of the study were to evaluate the economic gratifications youths in Port Harcourt derive from television gaming; analyze if television gaming acts by youths in Port Harcourt are diversionary and anti-social. Using a descriptive...

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