This study aimed to describe the development of strategies to promote respectful maternity care strategies for midwives in Jos, Nigeria. An Intervention Mapping approach was used to develop intervention strategies specifically tailored to midwives. This approach entailed conducting semi-structured interviews with 10 midwives and 13 women. Interviews were transcribed and analyzed using NVIVO software version 10. A logic model of the problem of disrespectful maternity care was developed from the needs assessment carried out in step one. Step two was to formulate health-enhancing outcomes and performance objectives for the intervention, while in step three theory-based methods and practical strategies for the intervention were identified. This study demonstrates that promoting respectful maternity care among midwives needs addressing from different angles. There is a need for individual behavioural changes as well as organizational, attitudinal, and management changes