By: David Chigozie Uzochukwu

Published: January 31, 2025

This study focused on the influence of electronic marketing on customer engagement of online retailers in Rivers State. A causal study was prepared to handle the two (2) hypotheses formulated for the study. The survey research method was adopted for the study on a population comprised 10 online retail firms...

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By: Esther Oluchi Nwankwo

Published: January 31, 2025

This study investigated the engagement marketing and sales representative performance of fast-food restaurants in Rivers State. The objectives of the study were to ascertain the extent to which cognitive processing and emotional commitment, which are the dimensions of engagement marketing, relate to sales representative performance. The population of the study...

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By: Samuel Etuk Iniobong

Published: January 31, 2025

This study was conducted to examine the effect of Motivation on Brand Loyalty of Fast-Moving Consumer Goods (FMCGs) in Akwa Ibom State, Nigeria. Motivation strategies employed by FMCGs firms in reaching out to its customers were used as pre-determined factors in measuring brand loyalty. These strategies formed the independent variables...

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By: Emeka Chukwudi Ubah

Published: January 31, 2025

The study examined the effect of product innovation on Customer acquisition and retention. The specific objectives were to: examine the effect of product innovation on customer acquisition: and examine the effect of product innovation on customer retention. The study adopted the survey design. A sample of 300 Aba residents who...

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