By: Ekanem Emmanuel Akpan

Published: January 31, 2025

The researchers examined the interplay of internet marketing dimensions and customers’ purchase intentions toward virtual banking services in South South, Nigeria. The core objective of the study was to examine the effect of internet marketing dimensions and customers’ purchase intentions of virtual banks in South South, Nigeria. The researchers used...

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By: Emeka Chinedu Uzochukwu

Published: January 31, 2025

To evaluate and better understand the effect of fuel subsidy removal on food prices and consumer purchase behaviour in Abia State: A market dynamics perspective, the study focused on civil servants, lecturers, students, transporters, businesspeople, farmers, and self-employed people who live in Umuahia and Aba metropolitans of Abia State. The...

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By: Aisha Ibrahim Adeyemi

Published: January 31, 2025

This paper sought to ascertain the extent to which rural dwellers embrace electronic payment practices as well as evaluate the channels of residents’ awareness of e-payment options. The population of study are the entire residents of rural communities in Bayelsa state while the accessible population are conveniently selected communities in...

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