Articles of K15

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CHALLENGES AND PROSPECTS OF PHYSICAL DISTRIBUTION IN AGRICULTURAL MARKETING IN NIGERIA

By: Isaac Oluwaseun Adewale
Published: January 31, 2025
This examines the effect of physical distribution in marketing of agricultural products with reference Ekiti State farmer, Ado-Ekiti. The specific objectives are: to determine the problems that affects the selection of channels of distribution for agricultural products, identify the basic components of physical distribution of agricultural marketing used in the...

THE ROLE OF SOCIAL MEDIA MARKETING: CUSTOMER AWARENESS AND ATTITUDES IN DIR (UPPER), KHYBER PAKHTUNKHWA

By: Saira Yasmin Ahmad
Published: January 31, 2025
Background: The usage of social media is increasing exponentially to satisfy the social needs of internet users; at the same time, it has also increased the opportunities for corporations to market their products & services in a personalized way. The record shows that social media has contributed significantly to changing...

Market Structure Analysis of Agrochemicals in Nasarawa State, Nigeria

By: Grace Olufunke Adekunle
Published: January 31, 2025
The study analyzed the market structure of agrochemicals in Nasarawa State, Nigeria, focusing on socio-economic characteristics of agrochemical marketers and the degree of market concentration of these marketers. Using stratified sampling technique, data were collected from 165 marketers across six Local Government Areas via structured questionnaire.  The collected data were...