By: Micheal Oluwaseun Alabi

Published: January 30, 2025

The key emphasis for sustainable human resource development in the public sector has been an efficient and effective way of organizing and executing programmes to achieve desired results. The success of any organization is not only determined by the quality of personnel available, but how adequate these resources are harnessed...

📄 Read

By: Chijioke Emmanuel Okoro

Published: January 30, 2025

The focus of this study was to examine the moderating effect of corporate websites on sales promotional strategies and marketing performance of fast-food firms in Port Harcourt Metropolis. The study adopted the cross-sectional survey research design. The population of the study comprises twenty fast food firms in Port Harcourt Metropolis....

📄 Read

By: Khaled Al-Mohammed Omar

Published: January 30, 2025

In this paper the paradigm shift from marketing mix to relationship marketing is studied in greater depth through the lens of literature from Thomas Kuhn’s perspective of paradigm shifts. In the marketing discipline a paradigm shift is being seen evolving from marketing mix to relationship marketing. As in the words...

📄 Read