By: Michael Edet Akpan

Published: January 30, 2025

This study was conducted to examine the effect of rumor spreading on brand reputation of Fast-Moving Consumer Goods (FMCGs) in Uyo, Akwa Ibom State. This study adopted a descriptive research design. The population of the study consisted of 270 respondents of FMCGs in Uyo, Akwa Ibom State. A purposive sampling...

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By: Iniobong Sylvester Udom

Published: January 30, 2025

Service quality is an invisible hand that influence the patronage of goods and services. Service is the heart of hospitality industry. The study adopted the correlational survey research design which involves the relationship between two variables. A sample size of 232 was determined from a population of 552 hotel staff...

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By: Odiepiriye Harold Godsgift

Published: January 30, 2025

This study to investigated the Public Relations Strategies of DUFIL Nigeria in the management of Indomie Poison Scare of 2004. It sought to appraise how the company regained public confidence and patronage after the scare using public relations strategies. It employed the survey technique as research design. Population of the...

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