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ENTREPRENEURIAL SKILLS AND FIRM PERFORMANCE: ANALYZING SALES TURNOVER IN WESTERN KENYA

Kipkorir Chepkwony John·Mary Jepchumba Ruto·Daniel Kiplagat Ngetich
Published 28 January 2025
Vol. 11, No. 2 (2023)
pp. 60-75
CC BY 4.0
  1. 1
    Kipkorir Chepkwony John
    Moi University, P.O. Box 3900-30100, Eldoret, Kenya
    KE
  2. 2
    Mary Jepchumba Ruto
    Moi University, P.O. Box 3900-30100, Eldoret, Kenya
    KE
  3. 3
    Daniel Kiplagat Ngetich
    Moi University, P.O. Box 3900-30100, Eldoret, Kenya
    KE

In the context of global pandemics and disasters, entrepreneurial competencies are increasingly crucial for mitigating challenges and enhancing resilience. Entrepreneurial characteristics, such as age, gender, and education, have been recognized as significant factors influencing the performance of small and medium-sized enterprises (SMEs) (Islam et al., 2011). The development of entrepreneurial competencies is essential in fostering economic rejuvenation, as they provide the motivation and skills necessary for venturing into self-employment. The cultivation of an entrepreneurial culture through the sensitization of the general population can lead to the creation of new ventures and innovative products and services that improve people's livelihoods (Omogbolahan, 2012). Entrepreneurial performance, which encompasses firm performance, personal wealth development, and social impact (Muindi et al., 2020), is a crucial aspect of entrepreneurial endeavors. This study focuses on measuring firm performance, specifically in terms of sales turnover, as a key indicator of entrepreneurial success

JournalColumbia Journal of Entrepreneurship and Management
ISSN3065-0623
Volume / IssueVol. 11, No. 2 (2023)
Pages60-75
Published28 January 2025
Access Open Access
LicenseCC BY 4.0 — reuse with attribution
PublisherKeith Publications
John , K., Ruto, M., Ngetich, D. (2025). ENTREPRENEURIAL SKILLS AND FIRM PERFORMANCE: ANALYZING SALES TURNOVER IN WESTERN KENYA. Columbia Journal of Entrepreneurship and Management, Vol. 11 No. 2, pp. 60-75

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