By: Chuka Adebayo Oluwaseun

Published: June 4, 2025

This study examined holistic marketing approach on sales performance of the Nigerian Brewery. This research adopted quantitative research method, and obtained data from a survey of one hundred and seventy-four (174) employees of the Nigerian Brewery Onitsha, Anambra State Nigeria. out of which one hundred and forty-eight (148) responses were...

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By: Nkemdilim Ifeanyi Okonkwo

Published: June 4, 2025

The study analyzed optimal marketing strategy and sales performance of selected manufacturing firms in Delta State, Nigeria. This study used a cross-sectional survey research design, and a five-point Likert scale questionnaire was used to collect respondents' replies. The employees of the chosen manufacturing companies in Delta State, Nigeria, were given...

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By: Aisha Folake Bello

Published: June 4, 2025

This study examined Pirates Broadcasting and Separatists Agitation in Nigeria. A study of Radio Biafra. The objectives of the study were to; ascertain the awareness of the existence of Biafra radio, find out the states where the Radio Biafra signal is mostly received in Nigeria, evaluate the level of listenership,...

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