Articles of K25

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SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON THE BUYING BEHAVIOR OF NIGERIAN UNIVERSITY STUDENTS

By: Ifeanyi Chukwuemeka Okafor
Published: February 5, 2025
The study was aimed at analysing the impact of social media advertisement on consumer buying behaviour. The survey research was used in this study to sample the opinion of respondents. This method involved random selection of respondent who were administered with questionnaires. The target population of the study comprised of...

UNDERSTANDING THE LINK BETWEEN GOVERNMENT FISCAL POLICY AND FINANCIAL PERFORMANCE IN NIGERIAN MULTINATIONAL CORPORATIONS

By: Uchechukwu Chidi Obinna
Published: February 5, 2025
This study investigated the relationship between supplier involvement and supply chain competitiveness of fertilizer manufacturing firms in Nigeria. The research addressed the extent to which supplier involvement, influenced outcomes such as cost reduction, product quality, and responsiveness. The research designed was a correlational investigation and used the questionnaire in generating...

ANALYZING THE STRATEGIC IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT (CXM) ON SMES IN DERBY, UK

By: Daniel James Edwards
Published: February 5, 2025
The study was aimed at analysing the impact of social media advertisement on consumer buying behaviour. The survey research was used in this study to sample the opinion of respondents. This method involved random selection of respondent who were administered with questionnaires. The target population of the study comprised of...