Articles of K25
Back to Journal HomeEVALUATING RIVERS STATE UNIVERSITY UNDERGRADUATES’ RESPONSES TO BELOW-THE-LINE DRUG ABUSE AWARENESS CAMPAIGNS
By: Samuel Chukwudi Okoro
Published: February 5, 2025
The study aimed to ascertain the Rivers State University undergraduates’ awareness and response to below-the-line media campaigns on drug abuse. Specifically, the study sought to determine the level of exposure of Rivers State University students to below-the-line media campaign against drug abuse; find out if Rivers State University students adhere...
EVALUATING THE CORRELATION BETWEEN SERVICE QUALITY AND CUSTOMER PATRONAGE IN DELTA STATE’S WHITE PETROLEUM PRODUCTS SERVICE STATIONS
By: Chinenye Amara Nwachukwu
Published: February 5, 2025
The study focused on the influence of service quality on customer patronage of white petroleum products service stations in Delta State, Nigeria. The business of petroleum products retailing has become highly competitive and following the removal of fuel subsidies which drastically increased the pump prices of petroleum products, there is...
UNDERSTANDING SALES PROMOTION TECHNIQUES AND THEIR IMPACT ON ELECTRONIC BRAND RECOGNITION IN RIVERS STATE
By: Chibuzo Okechukwu Ibe
Published: February 5, 2025
This study investigates Sales promotion techniques and brand recognition of electronic stores in Rivers State. The study adopted survey research design. Based on the research questions, hypotheses were formulated. Using convenience sampling procedure, thirty-six (36) electronics stores were simple randomly selected and 3 copies of questionnaire were given to each...