Articles of K25
Back to Journal HomeMARKET STRUCTURE AND ITS IMPLICATIONS FOR AGROCHEMICAL DISTRIBUTION IN NASARAWA STATE, NIGERIA
By: Blessing Chika Uzoamaka, Emmanuel Chukwudi Obinna, Ifeoma Ngozi Chukwu
Published: February 5, 2025
The study analysed the market structure of agrochemicals in Nasarawa State, Nigeria, focusing on socio-economic characteristics of agrochemical marketers and the degree of market concentration of these marketers. Using stratified sampling technique, data were collected from 165 marketers across six Local Government Areas via structured questionnaire. The collected data were...
STRATEGIC HOLISTIC MARKETING AND ITS ROLE IN SALES SUCCESS WITHIN NIGERIA’S BREWERY INDUSTRY
By: Chukwudi Emmanuel Olorunfemi
Published: February 5, 2025
This study examined holistic marketing approach on sales performance of the Nigerian Brewery. This research adopted quantitative research method, and obtained data from a survey of one hundred and seventy-four (174) employees of the Nigerian Brewery Onitsha, Anambra State Nigeria. out of which one hundred and forty-eight(148) responses were retrieved....
EFFECTIVE MARKETING STRATEGIES FOR BOOSTING SALES PERFORMANCE: EVIDENCE FROM MANUFACTURING FIRMS IN DELTA STATE
By: Olufemi Adebayo Olatunji
Published: February 5, 2025
The study analyzed optimal marketing strategy and sales performance of selected manufacturing firms in Delta State, Nigeria. This study used a cross-sectional survey research design, and a fivepoint Likert scale questionnaire was used to collect respondents' replies. The employees of the chosen manufacturing companies in Delta State, Nigeria, were given...