By: Chukwudi Ifeanyi Okoro, Maryam Amina Bello, Samuel Olumide Adedeji

Published: February 5, 2025

This study examined the effect of customer relationship management on customer satisfaction of selected Deposit Money Banks in Makurdi Metropolis. The survey research design was adopted for the study. A likert-type questionnaire was the main instrument used in data collection. A total of 399 questionnaires were administered to the participants...

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By: Olumide Chijioke Ibe

Published: February 5, 2025

This study investigated how The Punch, The Guardian and The Vanguard newspapers reported the activities of the G5 governors in the build up to the 2023 general elections in Nigeria. The primary focus was to evaluate the perspectives from which the reporters framed the G5 governors' stories before, during and...

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By: Emeka Chukwudi Nwankwo

Published: February 4, 2025

The study focused on product differentiation on customer appeal of SMEs in Uyo, Akwa Ibom State, Nigeria. The study specifically looked at the following Determine the effect of product design on customer’s appeal in Uyo, Akwa ibom state. Investigate the effect of packaging on customer’s appeal of SMEs in Uyo,...

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