By: Michael Oluwadare Adebayo

Published: February 4, 2025

Artificial intelligence (AI), defined as the simulation of human intelligence by machines, enables automated data analysis, personalized marketing, and enhanced consumer interactions. This study explores the integration and effects of AI in advertising, revealing that while advertisers increasingly leverage AI technologies for efficiency and effectiveness, consumer awareness of AI's role...

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By: Chibuzo Emmanuel Okoro, Nkechi Ijeoma Nwosu, Samuel Ifeanyi Eze

Published: February 4, 2025

To evaluate and better understand the effect of fuel subsidy removal on food prices and consumer purchase behaviour in Abia State: A market dynamics perspective, the study focused on civil servants, lecturers, students, transporters, businesspeople, farmers, and selfemployed people who live in Umuahia and Aba metropolitans of Abia State. The...

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By: Chinonso Emmanuel Okafor , Ugochukwu Ifeanyi Nwosu

Published: February 4, 2025

This study examined Customer Relationship Management and performance of Nigerian Food and Beverages Company, using Cadbury Nigeria Plc, Port-Harcourt Rivers State as a case study. Both primary and secondary data were used and descriptive statistics (frequencies, percentage and tables) were employed in the analysis of the data. The population of...

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By: Blessing Olufunke Adeyemi , Chinedu Emmanuel Okafor, Ibrahim Musa Alhaji

Published: February 4, 2025

This study examined the effect of competitive intelligence strategy on marketing performance of selected deposit money banks in South-South, Nigeria, specifically; two branches First Bank of Nigeria plc, UBA Plc and Zenith Bank plc in Delta, Edo and Rivers States, in South-South, Nigeria. The specific objectives of the study are...

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