By: Chinedu Ifeanyi Okafor

Published: February 19, 2025

Brand loyalty is the degree to which a customer consistently buys the same brand within a product category. Brand loyalty as a key component of brand equity acts as a means of launching and introducing additional products that are aimed at same customers at reduced expenditure. Thebroad aim of the...

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By: Chijioke Emmanuel Okwara

Published: February 19, 2025

The study is titled “Budget accounting in the public sector – A study of a state ministry of finance in south east Nigeria”. The study investigates a problem budget conceptualization, planning, implementation and variance reporting associated with our public parastatals. With the objectives of looking at the quality of staff...

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By: Amaka Juliet Obiageli

Published: February 19, 2025

The paper examined the relationship between cognitive cynicism and employee commitment in the foods, beverages and tobacco companies in Port Harcourt, Nigeria. A review of theoretical and empirical studies was undertaken with particular reference to cognitive cynicism and employee commitment, characterized in specific variables like cognitive cynicism affective commitment, normative...

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By: Susan Nkemdilim Roberts

Published: February 19, 2025

International Financial Reporting Standards (IFRS) is considered a way of attracting Foreign Direct Investments (FDI), improving comparability in financial reporting, reducing information asymmetries and cost for foreign investors. The effect of regulatory quality is found as an incentive for quality of accounting information, which is of great importance to accounting...

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