Abstract

<p>This study delves into the intricate relationship between information and communication technology, specifically the influence of social media, on SMEs in China. With over 4.62 billion global social media users, these platforms have transformed into crucial channels for interaction and access to up-to-date information. Facebook, boasting 2.912 billion monthly users, continues to dominate the social media landscape. Social media's role in disseminating news is exemplified by the fact that 69% of Twitter users in the U.S. source news from the platform. TikTok, as one of the fastest-growing apps worldwide, has set its sights on surpassing 1 billion monthly active users by the end of 2021. The significance of international e-commerce and Internet-based services, with the U.S. and China at the forefront, has further reshaped the global economic landscape. In particular, China's online retail sales have surged, accounting for more than half of the world's online retail sales over the past three years. This research offers insights into how SMEs in China navigate the challenges of an evolving market and leverage social media within the framework of a rapidly growing e-commerce industry.</p>