Articles of K12
Back to Journal HomeCRDB BANK AND THE POWER OF PROMOTION: INVESTIGATING ADVERTISING AS A TOOL FOR COMPETITIVE ADVANTAGE
By: Elisha Baraka Mwakalinga , Grace Thobias Ndemu
Published: June 2, 2025
This research aimed at determining how effective advertising is at increasing business growth in the banking industry. The study’s target population was 38 employees of CRDB Bank in Ilala District, out of these thirty-five (35) respondents were selected using a purposive sample technique. Likert scale was used, whereby 1 indicating...
DETERMINANTS OF BANK LENDING PATTERNS IN TANZANIA: A COMPREHENSIVE ANALYSIS
By: Chacha Daniel Amani, Elias Godfrey Mwakabanja
Published: June 2, 2025
The study looked at bank and industry-specific factors that influence listed commercial banks’ lending behaviour in Tanzania for the five-year period from 2016 to 2020. Asset quality, capital adequacy, liquidity, and bank size were employed as bank-specific factors, whereas Gross Domestic Product and inflation rate were used as industry-specific factors....
ENVIRONMENTAL DISCLOSURE PRACTICES AMONG TANZANIA’S LISTED MANUFACTURERS: DETERMINANTS AND INSIGHTS
By: Daniel Ezekiel Mwakyusa
Published: June 2, 2025
This study looks into the factors that influence corporate environmental disclosure on the Tanzanian listed manufacturing firms. The study employs legitimacy theory as a theoretical foundation. For this study, the explanatory variables were profitability, firm size, financial leverage, and board size. From 2013 to 2020, data were extracted from the...