Articles of K11

Back to Journal Home

EXAMINING THE DIMENSIONS OF SERVICE QUALITY MODELS: AN OVERVIEW

By: Emily Johnson, John Smith
Published: January 23, 2025
Quality management is a fundamental concept that plays a crucial role in various fields, including manufacturing, economics, marketing, and operations management. This paper explores the multifaceted nature of quality by examining different approaches to its definition. Quality, as described by renowned scholars such as Juran, Crosby, and Garvin, is not...

ENGAGEMENT, SPREAD, AND REUSE: THE IMPACT OF SOCIAL MEDIA IN PROMOTING SUSTAINABILITY

By: Samantha Patel
Published: January 23, 2025
The dynamic landscape of economic growth, driven by technological advancements, has ushered in a paradigm shift in production and consumption patterns. This transformation has given rise to a ubiquitous internet presence, enabling consumers to transition from passive receivers to active generators of information, largely through the emergence of social media...

CONSUMER BEHAVIOR AND RELIGIOUS INFLUENCE: REACTIONS TO CONTROVERSIAL PRODUCTS AND ADS

By: Ahmed Ali Khan, Fatima Zahra Ahmed
Published: January 23, 2025
Religiosity plays a pivotal role in shaping individuals' values, beliefs, and practices, permeating into various aspects of daily life. In the realm of consumer behavior, religiosity serves as a fascinating construct that can significantly influence consumer choices and reactions. This paper endeavors to delve into the intricate relationship between religiosity...