Articles of K11

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THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET PERFORMANCE: A STUDY OF RIVERS STATE’S FOOD AND BEVERAGE INDUSTRY

By: Kingsley Ifeanyi Nwachukwu
Published: June 12, 2025
Brand loyalty is the degree to which a customer consistently buys the same brand within a product category. Brand loyalty as a key component of brand equity acts as a means of launching and introducing additional products that are aimed at same customers at reduced expenditure. Thebroad aim of the...

ANALYZING PUBLIC SECTOR BUDGETING PRACTICES: A CASE STUDY OF A STATE MINISTRY OF FINANCE IN SOUTH EAST NIGERIA

By: Ifeanyi Chukwudi Okeke
Published: June 12, 2025
The study is titled “Budget accounting in the public sector – A study of a state ministry of finance in south east Nigeria”.  The study investigates a problem budget conceptualization, planning, implementation and variance reporting associated with our public parastatals. With the objectives of looking at the quality of staff...

EXAMINING IFRS COMPLIANCE IN AFRICAN NATIONS: IMPLICATIONS FOR EDUCATIONAL ADMINISTRATION

By: Adaeze Chinyere Nwosu, Samuel Uchechukwu Eze
Published: June 12, 2025
The study is titled “Budget accounting in the public sector – A study of a state ministry of finance in south east Nigeria”.  The study investigates a problem budget conceptualization, planning, implementation and variance reporting associated with our public parastatals. With the objectives of looking at the quality of staff...