Articles

• CONNECTING AUDIENCES IN REAL TIME: STRATEGIES FOR LIVESTREAMING AS A MARKETING TOOL

  Zhang Wei Ming

  1-10

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• LIVE STREAMING COMMERCE: DECIPHERING THE ELEMENTS SHAPING CHINESE CONSUMER CHOICES"

  Chen Wei Ming

  11-32

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• UNVEILING THE MOTIVATIONS OF STUDENT ENTREPRENEURS: INSIGHTS FROM UNIVERSITY BUSINESS INCUBATORS

  Dr. Emily Rose Mitchell, Samuel A. Rodriguez and Olivia J. Garcia

  33-45

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• STITCHING SUCCESS: A DEEP DIVE INTO CHALLENGES FACING DRESS FASHION DESIGN IN THE GHANAIAN FASHION LANDSCAPE

  Asante Kwame Adwoa

  46-52

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• NAVIGATING ENTREPRENEURIAL WATERS: THE IMPACT OF SOCIAL NETWORKS ON FEMALE STARTUPS

  Robert James Anderson, Sarah Michelle Ramirez and Christopher David Thomas

  53-74

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