Journal of Marketing Management and Research

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  1. Home /
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  3. Vol. 12 No. 2 (2024)

Vol. 12 No. 2 (2024)

Published: 2025-01-31

Articles

  • DIGITAL MARKETING AND VIRTUAL BANKING: ANALYZING CUSTOMER INTENTIONS IN SOUTH-SOUTH NIGERIA

    Emeka Chinedu Uzochukwu
    20-34
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  • FACTORS AFFECTING CUSTOMER AWARENESS AND UTILIZATION OF ELECTRONIC PAYMENT METHODS IN RURAL AREAS

    Aisha Ibrahim Adeyemi
    35-48
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  • THE INFLUENCE OF INTERNET MARKETING ON CUSTOMERS’ INTENTIONS TO PURCHASE VIRTUAL BANKING SERVICES IN SOUTH-SOUTH NIGERIA

    Ekanem Emmanuel Akpan
    1-19
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