Articles

• SALES PROMOTIONAL STRATEGIES, CORPORATE WEBSITES, AND THEIR JOINT EFFECT ON MARKETING PERFORMANCE

  Chijioke Emmanuel Okoro

  16-24

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• THE MARKETING MIX PARADIGM: QUESTIONING ITS RELEVANCE THROUGH KUHN'S CONCEPT OF PARADIGM SHIFTS

  Omar Khaled Al-Mohammed

  25-32

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• EXPLORING THE RELATIONSHIP BETWEEN HUMAN RESOURCE DEVELOPMENT AND EMPLOYEE EFFICIENCY IN BENUE INVESTMENT AND PROPERTY COMPANY

  Micheal Oluwaseun Alabi

  1-15

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