Journal of Marketing Management and Research

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  1. Home /
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  3. Vol. 11 No. 2 (2023)

Vol. 11 No. 2 (2023)

Published: 2025-01-30

Articles

  • SERVICE FAILURES AND CONSUMER BEHAVIOR IN THE HOSPITALITY SECTOR OF SOUTH-SOUTH NIGERIA

    Udom, Iniobong Sylvester
    15-26
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  • PUBLIC RELATIONS STRATEGIES OF DUFIL NIGERIA IN THE MANAGEMENT OF INDOMIE POISON SCARE OF 2004

    Godsgift Odiepiriye Harold
    27-44
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  • BRAND REPUTATION VULNERABILITIES TO RUMOR SPREADING: A CASE STUDY OF FMCG PRODUCTS IN UYO

    Akpan Michael Edet
    1-14
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