Articles

• MARKETING TO YOUNG AUDIENCES: ANALYZING TV COMMERCIALS AIRED IN LAGOS, NIGERIA

  Mohamed Ibrahim Sesay

  29-39

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• CHALLENGES OF BARTER TRADE: A DUAL PERSPECTIVE FROM INDUSTRY PLAYERS AND OBSERVERS

  Thandiwe Dlamini Sithole, Sipho Nzimande Nkosi

  1-14

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• MODERN APPROACHES TO INTERCULTURAL BUSINESS COMMUNICATION IN GLOBAL MARKETS

  Meera Sanjana Raghavan

  15-28

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