Columbia Journal of Business and Economic Research

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  1. Home /
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  3. Vol. 11 No. 2 (2023)

Vol. 11 No. 2 (2023)

Published: 2025-02-24

Articles

  • MODERATING ROLE OF PHYSICIANS AND PHARMACEUTICAL DISTRIBUTORS IN CUSTOMER BRAND LOYALTY IN IKEJA-LAGOS

    Godwin Patience Adebayo
    15-30
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  • IMPACT OF BRAND PERSONALITY IMPROVEMENT ON MARKETING PERFORMANCE IN FOOD AND BEVERAGE COMPANIES IN RIVERS STATE

    Chijioke Nkemjika Okafor
    1-14
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